5 Tips to Turn Your Business Into An Educational Powerhouse

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Many businesses don’t do a great job when it comes to educating their prospects on the true benefits of their products and services. Sure, they have a website, but they don’t take advantage of the opportunity to differentiate themselves by maintaining an active blog with valuable information for their target audience.

Why Is Education So Important For Your Business?

In a competitive industry (and which one isn’t nowadays?), demonstrating your expertise in the areas of interest to your prospects goes a long way towards building trust. Consistently writing, optimizing, publishing, and sharing original content on your blog can consistently keep them engaged. It shows that you’re interested in being helpful and sharing your knowledge to solve their problems and meet their needs.

In short, your business becomes a trusted resource. Your website will be viewed as a hub for educational content, and your blog will be the driving force behind it. In fact, creating valuable information for your blog will be the single most effective way to build awareness for your business, demonstrate thought leadership, attract more prospects to your website, and generate more leads.

How to Start Creating Content For Your Business

If you haven’t already added a blog to your website, now’s the time. Remember that dedication, consistency, and quality are key to achieving success with your blog. If you don’t plan on frequently updating it with original content—at least once a week—you may want to reconsider blogging as part of your content marketing strategy. An ignored blog or a blog with poorly written articles will do your business more harm than good.


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Develop Your Leadership Brand: Tips for Designing Training for Adults

The Shearin Group Leadership Training Tips Adults need a learning environment that reinforces their ability to apply the information received in training back on the job. This can be somewhat accomplished by class discussion and talking about what to do based on case study content. The learning becomes more relevant with practice on the job that is then shared back in the training session.

Working with a client recently, I asked the participants to practice giving or receiving feedback or resolving a conflict in some situation that would occur between scheduled class sessions. (I always try to provide a choice so that each person encounters some situation in which they can practice. After all, I don’t want to encourage them to go out and start conflicts, as an example.) They brought several interesting summaries of their experience trying to implement the ideas learned in training. We all learned from their shared experiences.

But, the most important concept that I have learned about training over the years is that the training must echo and reinforce the company’s values and desired leadership and management style. So, it’s best done internally by someone who knows the company and its desired culture. That is how you train the organization’s leadership brand; it is how you ensure employee learning and training transfer. This is how I have provided training – always. Outside seminars and workshops have their place in leadership development, but the fundamentals must come with consistency and a shared vision of what the organization is trying to create.

So, imagine my delight when I received this book excerpt from Dave Ulrich and Norm Smallwood (pictured) about using training to help organizations develop their leadership brand. It exactly reinforces what I believe and you’ll enjoy and learn from their training tips.

Answered 6 months ago

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